Proprietary origination for commercial insurance

Businesses reviewing coverage, before the incumbent broker renews.

We do not run ads or buy shared leads. We find businesses approaching a benefits or coverage decision, reach the decision-maker directly, and hand your producers a briefed conversation. Every business is exclusive to you.

Book a working session → How it works

No shared leads · no resold lists · no shared pipeline.

Employer profileIllustrativeExclusive · yours
Company
IndustryManufacturing
Employees180
CoverageGroup health + benefits
RenewalQ1
SignalRate hike at renewal
Screened on your criteriaOne brokerage per lane
The problem

Why commercial leads fall short.

Shared leads are contested, off-cycle, and rarely the right size or coverage. We originate businesses at the moment they are ready to move, and reach them first.

I · Contested

Shared leads are called by everyone

Aggregators sell the same employer to every broker who pays. By the time your producer calls, they have fielded ten identical pitches and you are one of many.

II · Off-cycle

Timing is everything, and lists ignore it

A business only moves at renewal or when something breaks. A generic list has no idea when that is, so most of it is a waste of your producers’ time.

III · Mismatched

The wrong size, the wrong coverage

The employers worth writing fit your size, industry, and coverage lines. Bought leads rarely do, and your producers pay for it in wasted calls.

What we cover

Built around the coverage you write.

You set the criteria: industries, employee-count range, coverage lines, geography, and renewal timing. We originate businesses that fit, and screen every one before your team sees it.

Group health & benefits
Employer-sponsored plans
Workers’ compensation
Experience-rated accounts
Commercial property
Owned and leased
General liability
Primary and excess
Professional liability
E&O and specialty
Commercial auto & fleet
Owned and hired
Cyber & tech E&O
Data and technology risk
Directors & officers
Private and nonprofit
Manufacturing & distribution
Multi-line accounts
Construction & trades
Contractors, specialty
Healthcare & professional
Practices and groups
Hospitality & retail
Multi-location employers
The mechanism

It finds the businesses, reaches them first, and runs your pipeline.

We build one origination system inside your firm and run it for a single brokerage per lane. When the engagement ends, it is yours to keep.

01 · Signal

It finds the business before the renewal

We read what a list cannot: an approaching renewal, a rate hike, a growth or headcount change, or dissatisfaction with the incumbent broker. Every business is checked against your criteria first.

02 · Reach

It reaches the decision-maker directly

We approach the owner or benefits decision-maker directly, screen on size, coverage, and timing, then book a briefed conversation with your producer.

03 · Pipeline

It runs every relationship after the first call

We track every business after the first call. Those that are not at renewal yet stay in your pipeline until they are, in one live pipeline your firm owns.

The record

Exactly what you get, for every business.

Every business we deliver arrives as a complete, screened record. No mystery data, and nothing you have to chase down.

We originate every business ourselves, off-market and in your name. Nothing is bought from an aggregator or resold with a markup. You set the criteria, and every record is screened against it before it reaches your firm.

  • Originated by us, off-market. Every record comes from origination we run, not a shared lead network.
  • Qualified on size and timing. Industry, employee count, coverage lines, and renewal window, checked before delivery.
  • Yours alone. Delivered to a single brokerage, tagged with a private reference, and shown to no other broker.
Business record · sampleIllustrative
Off-market origination · sole delivery
CompanyVerified
IndustryPrecision manufacturingIndustrials
GeographyGrand Rapids, MIMidwest
Employees220Mid-market
CoverageGroup health + workers’ compMulti-line
Renewal90 days outIn window
SignalDouble-digit rate hikeReviewing options
Fit to your criteriaScreened89%
Ref · OP-7E63AOne brokerage only
How it works

Three steps, and how long it takes.

What we run, what your team does, and how long it actually takes. We would rather set the expectation than sell you speed we cannot deliver.

Step 01

Define your criteria

One working session: industries, employee-count range, coverage lines, geography, and renewal timing.

Step 02

We map and reach

We map the businesses that fit and reach the decision-maker directly, in your name. This is where the weeks go, and it is the part no list can shortcut.

Step 03

Qualified businesses land on your calendar

Screened on your criteria, briefed, and booked. When they are real, not in seconds, and exclusive to your brokerage.

What you get

What comes with the engagement.

It all comes standard. We do not buy leads, we do not tier features, and we take no cut of your commission.

Exclusive, matched businesses
Every business matches your criteria, delivered to one brokerage per lane, and never shown to another broker.
The full business record
Industry, employee count, coverage lines, renewal timing, the signal we read, and a unique origination ID.
Screened before your firm
Size, coverage, and timing, checked against your criteria before anything reaches you.
Your live pipeline
Every business and open relationship in one pipeline your team works from, synced to your stack, and owns.
Booked, briefed conversations
A full business brief before every call, booked straight onto your producer’s calendar.
A dedicated senior operator
One operator owns your engagement. No account layer, no hand-offs, no one to explain your criteria to twice.
Weekly reporting
Every approach, reply, and booked conversation, on the record, so you always know what is in flight.
Your side of the table
We originate and introduce businesses. You quote, place, and service. No shared-lead fees, and no cut of your commission.
The asset stays yours
The map, the method, and the pipeline remain with your firm when the engagement ends.
The guarantee

Every business fits, or we make it right.

We screen every business on your criteria before it reaches you. If one still misses, we replace it or credit it, and there is no long-term contract keeping you here either way.

The fit guarantee
If a business we deliver lands outside the criteria we agreed, wrong industry, below your size floor, or the wrong coverage or timing, we replace it or credit it. No claim forms, no argument.
No long-term contract
Start with a short proving engagement, then continue month to month. No lock-in and no minimum term. You stay because the accounts are worth it, not because a contract says so.
Fit check

Who this is a fit for, and who it isn’t.

We take one brokerage per lane and will not take your competitor. No business we originate for you is ever shown to another broker.

Best fit
  • +An established commercial or benefits brokerage with producers to work the flow
  • +You win the accounts you meet, you just need more at-renewal businesses in front of you
  • +You can work a steady flow of qualified business conversations as they arrive
  • +You want proprietary origination you own, not cheap shared leads
Not a fit
  • ×You need new accounts in the next 48 hours
  • ×You cannot work businesses as they land
  • ×You want cheap shared leads to churn, not proprietary origination
  • ×The economics do not support a senior, exclusive engagement
Straight answers

Questions, answered.

01Do you run ads?+
No. We originate businesses directly, off-market, in your name. Nothing is bought from an aggregator, scraped, or resold. There is no ad account and no shared lead network between you and the business.
02How fast is the first business?+
Weeks, not hours. A shared lead is instant because it was already for sale to everyone. A proprietary business takes time because we find them at the moment they are ready to move. If speed is the only thing that matters, we are the wrong call.
03Is there a guarantee or a contract?+
Every business is screened on your criteria before it reaches you. If one still lands outside the criteria we agreed, we replace it or credit it. There is no long-term contract: you start with a short proving engagement and continue month to month.
04Do you sell insurance?+
No. We are not an agency, not a broker, and not a lead reseller. We originate and introduce businesses that fit your criteria; you quote, place, and service the account. We take no cut of your commission, and defer to your licensing and compliance.
05How is exclusivity guaranteed?+
One brokerage per lane. We will not take your competitor, and no business we originate for you is ever shown to another broker. Your criteria, your geography, and your mapped businesses are yours alone.
06Who can you originate for us?+
Employers by industry, employee count, coverage lines, and renewal timing, across group benefits, workers’ compensation, property, liability, and specialty lines. You set the criteria. We originate to it.
07What does it cost?+
Scoped to your criteria and lane, and shared on the working session. We anchor against what you already spend on shared leads and producer prospecting, and against the value of a single written account. There is no per-lead price, because we are not selling leads.
Book a working session

One brokerage per lane. See if yours is open.

We take one brokerage per lane. Grab a time and we will walk your criteria, your coverage lines, and whether we can originate for you. If your lane is taken or we are not the right fit, we will tell you before you commit.