Proprietary origination for private equity

Off-market targets that fit your thesis, before the banker.

We do not run ads or buy lists. We find owners open to a sale that fit your thesis, reach them directly before they hire a banker, and hand your team a briefed conversation. Every target is exclusive to you.

Book a working session → How it works

No lead networks · no resold lists · no shared pipeline.

Off-market targetIllustrativeExclusive · yours
Company
SectorSpecialty manufacturing
Revenue$40M / yr · verified
EBITDA$7M · ~18%
OwnershipFounder-owned
SignalOpen to a sale · no banker
Screened on your thesisOne firm per lane
The problem

Why the best targets never reach you.

The businesses worth buying are not for sale yet. Once a company runs a process, it is an auction and the price is set by competition. We reach the owner first.

I · Crowded

Every fund is chasing the same deals

Once a company hits a banker, it is a competitive process and you are bidding against every other fund. Proprietary deal flow is the only real edge left.

II · Hidden

The best owners are not sellers yet

The founder-owned businesses worth owning have not hired a banker. They are not in any deal database, and no broker is shopping them.

III · Competitive

Auctions compress your returns

By the time a deal is intermediated, the price is set by competition. We reach the owner while it is still a bilateral conversation, before the auction.

What we cover

Built around your thesis.

You set the thesis: sectors, revenue and EBITDA range, geography, check size, and platform versus add-on. We originate owners that fit, and screen every one before your team sees it.

Industrials & manufacturing
Precision, components, niche
Business services
Facilities, staffing, BPO
Healthcare services
Multi-site, physician groups
Distribution & logistics
Value-add, last-mile
Software & tech-enabled
Vertical SaaS, IT services
Consumer & multi-unit
Brands, franchised concepts
Construction & trades
Mechanical, electrical, specialty
Food & beverage
Manufacturing, specialty
Financial & insurance
Agencies, advisory books
Aerospace & defense
Suppliers, MRO
Energy & environmental
Services, renewables
Professional services
Engineering, consulting
The mechanism

It finds the owners, reaches them first, and runs your pipeline.

We build one origination system inside your firm and run it for a single private equity firm per lane. When the engagement ends, it is yours to keep.

01 · Signal

It finds the owner before they hire a banker

We read the signals a list cannot: a founder nearing retirement with no successor, a business at an inflection that needs capital, a family owner facing a transition, or a buyer who has already approached them. Every owner is checked against your thesis first.

02 · Reach

It reaches the owner before the auction

We approach the owner directly, in your name, before a banker runs a process. We qualify on fit, size, and timing, then book a briefed conversation to your team.

03 · Pipeline

It runs every relationship after the first call

We track every owner after the first call. Owners who are not ready to sell yet stay in your pipeline until they are, in one live pipeline your firm owns.

The record

Exactly what you get, for every target.

Every target we deliver arrives as a complete, screened record. No mystery data, and nothing you have to chase down.

We originate every owner ourselves, off-market and in your name. Nothing is bought from a network or resold with a markup. You set the thesis, and every record is screened against it before it reaches your firm.

  • Originated by us, off-market. Every record comes from origination we run, not a shared deal network.
  • Qualified on the fundamentals. Sector, revenue, EBITDA, ownership, and owner intent, checked before delivery.
  • Yours alone. Delivered to a single firm, tagged with a private reference, and shown to no other fund.
Target record · sampleIllustrative
Off-market origination · sole delivery
CompanyFounder-owned
SectorEnvironmental servicesBusiness services
GeographyKansas City, MOMidwest
Revenue$46M / yrVerified
EBITDA$8.2M~18%
Owner intentOpen to majority saleSuccession
SignalNo successorFounder, 64
Fit to your thesisScreened90%
Ref · OP-5C18BOne firm only
How it works

Three steps, and how long it takes.

What we run, what your team does, and how long it actually takes. We would rather set the expectation than sell you speed we cannot deliver.

Step 01

Define your thesis

One working session: sectors, revenue and EBITDA range, geography, check size, and platform versus add-on.

Step 02

We map and reach

We map the off-market owners that fit and reach them directly, in your name. This is where the weeks go, and it is the part no list can shortcut.

Step 03

Qualified owners land on your calendar

Screened on your thesis, briefed, and booked. When they are real, not in seconds, and exclusive to your firm.

What you get

What comes with the engagement.

It all comes standard. We do not buy leads, we do not tier features, and we take no fee on the deals you do.

Exclusive, matched targets
Every target matches your thesis, delivered to one firm per lane, and never shown to another fund.
The full target record
Company, sector, verified revenue and EBITDA, ownership, owner intent, the signal we read, and a unique origination ID.
Screened before your firm
Sector, size, ownership, and timing, checked against your thesis before anything reaches you.
Your live pipeline
Every target and open relationship in one pipeline your team works from, synced to your stack, and owns.
Booked, briefed conversations
A full target brief before every call, booked straight onto your team’s calendar.
A dedicated senior operator
One operator owns your engagement. No account layer, no hand-offs, no one to explain your thesis to twice.
Weekly reporting
Every approach, reply, and booked conversation, on the record, so you always know what is in flight.
Your side of the table
We originate and introduce. You diligence and close. No broker fee, and no fee on the deals you do.
The asset stays yours
The map, the method, and the pipeline remain with your firm when the engagement ends.
The guarantee

Every target fits, or we make it right.

We screen every target on your thesis before it reaches you. If one still misses, we replace it or credit it, and there is no long-term contract keeping you here either way.

The fit guarantee
If a target we deliver lands outside the thesis we agreed, wrong sector, below your size floor, wrong geography, or a situation you do not do, we replace it or credit it. No claim forms, no argument.
No long-term contract
Start with a short proving engagement, then continue month to month. No lock-in and no minimum term. You stay because the targets are worth it, not because a contract says so.
Fit check

Who this is a fit for, and who it isn’t.

We take one private equity firm per lane and will not take your competitor. No target we originate for you is ever shown to another fund.

Best fit
  • +An established private equity firm or fund with capital to deploy
  • +You win the deals you diligence, you just need more proprietary targets in front of you
  • +You can work a steady flow of qualified owner conversations as they arrive
  • +You want proprietary origination you own, not a bought contact list
Not a fit
  • ×You need deals to close in the next 48 hours
  • ×You cannot pursue owners as they land
  • ×You want a cheap contact list to churn, not proprietary origination
  • ×The economics do not support a senior, exclusive engagement
Straight answers

Questions, answered.

01Do you run ads?+
No. We originate owners directly, off-market, in your name. Nothing is bought, scraped, or resold. There is no ad account and no aggregator between you and the owner.
02How fast is the first target?+
Weeks, not hours. A bought list is instant because it was already for sale to everyone. A proprietary owner takes time because we reach them before the market does. We build the map and the positioning first, then reach. If speed is the only thing that matters, we are the wrong call.
03Is there a guarantee or a contract?+
Every target is screened on your thesis before it reaches you. If one still lands outside the thesis we agreed, we replace it or credit it. There is no long-term contract: you start with a short proving engagement and continue month to month. What we do not do is sell a cheap list you churn and refund by the dozen; these are proprietary owners, reached in your name.
04Are you a broker-dealer?+
No. Not a broker-dealer, not a placement agent, and not an intermediary on your deals. We originate and introduce owners who fit your thesis, and stay strictly on your side of the table. You diligence and you close. We take no fee on the deals you do, and defer to your counsel on solicitation and disclosure.
05How is exclusivity guaranteed?+
One firm per lane. We will not take your competitor, and no target we originate for you is ever shown to another fund. Your thesis, your sectors, and your mapped universe are yours alone.
06What can you originate for us?+
Off-market, founder-owned platforms and add-ons, carve-outs, family-business transitions, management buyouts, and majority or control situations, matched to your exact thesis. You set the sectors, revenue and EBITDA range, geography, and check size. We originate to it.
07What does it cost?+
Scoped to your thesis and lane, and shared on the working session. We anchor against what you already spend on business development and sourced lists, and against the value of a single platform. There is no per-lead price, because we are not selling leads.
Book a working session

One private equity firm per lane. See if yours is open.

We take one private equity firm per lane. Grab a time and we will walk your thesis, your sectors, and whether we can originate for you. If your lane is taken or we are not the right fit, we will tell you before you commit.